SI Vault
Who We Are (Online)
Terry McDonell/Managing Editor
August 25, 2003
A smarter, faster, better-looking
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August 25, 2003

Who We Are (online)

A smarter, faster, better-looking

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Sports is the only entertainment where you never know the ending no matter how many times you go back. This may explain why so many fans can't get enough, why they are relentlessly intrigued by information about what just happened and what will happen next. The editors of SPORTS ILLUSTRATED knew this when they put up the magazine's first 24-hour-a-day website in July 1997.

The idea was to create a full-service online home for SPORTS ILLUSTRATED that would support the magazine with news, statistics and real-time scores, and would also connect readers with SI writers for extended reporting and analysis. The idea hasn't changed, but the site has, reflecting new technology that six years ago would have been seen as bordering on alchemy.

On Tuesday, Aug. 19, introduced a cleaner, more flexible design that makes following sports on the Web easier and more interesting. A simpler, horizontal navigation architecture translates into easier access to even more of the breaking news and hard facts that all sports fans thrive on. Likewise, the new site accommodates larger, and thus more vivid, images, making the best place online to look at sports photo essays and galleries, which will become daily staples of the site.

In the coming months a host of new features and services will also become available—some of which will be offered exclusively to SPORTS ILLUSTRATED subscribers. Already, is presenting a new suite of fantasy games aimed at everyone from casual players to the downright obsessive.

If you are already a regular user of the site, the changes will enhance your experience. If you've never visited, or haven't dropped by in a while, jump on the new You won't be disappointed.