Who Is...mark Weinberg

Why he gets the Blackhawks down
The Chicagoan has spent the last 12 years skewering his favorite team and its owner, Bill Wirtz. Weinberg, 41, a civil rights lawyer, recently won a suit against the city allowing him to peddle his self-published book, Career Misconduct: The Story of Bill Wirtz's Greed, Corruption and the Betrayal of Blackhawks' Fans, outside the United Center. "I'm a Blackhawks fan, but I'm enraged by management," says Weinberg, who says he has sold about 5,000 copies of the book (at $15.95). "I'm a social critic fan."

Blue humor
In 1991, Weinberg started a game program, The Blue Line, which lampooned the franchise and sold about 1,500 copies a night. This year he's expanded to a monthly newsletter—think The Onion meets The Hockey News—and the October issue features Wirtz Eye for the Straight Guy, in which a beer-swilling fan is made over into a monocled, martini-drinking snob; a fake ad for Theo Fleury's Urine Sample of the Month Club and a profane coloring book (inset) satirizing a little girl's trip to her first Hawks game.

Playing the percentages
Weinberg doesn't think a Hawks turnaround—they've made the playoffs once in six years—would hurt his cottage industry. "I'm not worried," he says. "There's always something to complain about."