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UNDER REVIEW
Richard Deitsch
March 22, 2004
?BLEEP THISLast month, in the wake of the Super Bowl halftime fiasco, NASCAR president Mike Helton warned drivers about their language. Busch Series driver Johnny Sauter didn't listen. He uttered a profanity during a radio interview after a race on March 6, and as a result he's $10,000 poorer and Performance Racing Network, which broadcasts NASCAR-related programming to more than 750 radio affiliates nationwide, has adopted a seven-second delay for its race coverage. PRN vice president Doug Rice said the network received pressure from affiliates after Sauter's interview. Fox Sports, which televises the first half of the Nextel Cup series, hasn't gone to a delay, though drivers are often agitated when they hop out of their cars to face the press. "It's been considered in light of recent events," says spokesperson Tim Buckman, "but as of now there's no delay in place."—R.D.
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March 22, 2004

Under Review

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?BLEEP THIS
Last month, in the wake of the Super Bowl halftime fiasco, NASCAR president Mike Helton warned drivers about their language. Busch Series driver Johnny Sauter didn't listen. He uttered a profanity during a radio interview after a race on March 6, and as a result he's $10,000 poorer and Performance Racing Network, which broadcasts NASCAR-related programming to more than 750 radio affiliates nationwide, has adopted a seven-second delay for its race coverage. PRN vice president Doug Rice said the network received pressure from affiliates after Sauter's interview. Fox Sports, which televises the first half of the Nextel Cup series, hasn't gone to a delay, though drivers are often agitated when they hop out of their cars to face the press. "It's been considered in light of recent events," says spokesperson Tim Buckman, "but as of now there's no delay in place."
—R.D.

?UBIQUITOUS UTE
Rick Majerus has lately been even harder to miss than usual. Last week the former Utah basketball coach was on local affiliates across the country, Best Damn Sports Show Period and Jimmy Kimmel Live talking college basketball and shilling for DirecTV's NCAA tournament package. The media blitzkrieg gave the 56-year-old Majerus, who stepped down in January because of heart problems, some time in front of the camera, which is where he hopes to spend more time next year. "I have an agent," Majerus says. "I sound like one of those draft picks, but I want to do some TV next season. If nothing else, the Food Network should hire me." And TV executives need not worry that Majerus will take up the entire screen come fall. "I'm spending the entire summer getting in better shape," he says. "I want to lower my cholesterol and maybe raise my sperm count or something."
—S.P.

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