Length of the Idaho State football losing streak that ended in 1980; the following season the Bengals won the I-AA national championship.
Cost of the 1992 Reebok Olympic ad campaign built around decathletes Dave Johnson and Dan O'Brien, which fell apart when O'Brien, an Idaho grad, failed to qualify for the U.S. team.
He didn't make it across, but what a sensation Evel Knievel caused on Sept. 8, 1974, when he attempted to jump the quarter-mile-wide Snake River Canyon on his rocket-powered Skycycle in front of 15,000 fans and a closed-circuit TV audience. The bad news: Knievel's chute deployed prematurely. The good news: He survived, and helped define 70s cool.