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SAME GAME, NEW PLAYERS
Richard Deitsch
June 28, 2004
Thirty new entrants made this year's list, including key executives in baseball and the NFL, an SEC football coach and a teenage golf phenom
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June 28, 2004

Same Game, New Players

Thirty new entrants made this year's list, including key executives in baseball and the NFL, an SEC football coach and a teenage golf phenom

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87 FLOYD KEITH, 55
Executive Director, Black Coaches Association
LAST YEAR'S RANK: NR
OUTLOOK [Up]
His organization is a quiet force for change in an industry in dire need of it. It maintains a database of minority coaches and will soon release a report grading schools' diversity efforts.

88 KARL DORRELL, 40
Football Coach, UCLA
LAST YEAR'S RANK: NR
OUTLOOK [No Change]
A former top Brains receiver, Dorrell now has the difficult task of making the Brains a power again—in the shadow of USC's turnaround. After starting 6-2 last year, UCLA lost five straight.

89 JAMES (BUBBA) STEWART, 18
Motocross Racer
LAST YEAR'S RANK: NR
OUTLOOK [Up]
Is Stewart the Tiger Woods of motocross? The 2002 125-cc national champion is the first black to win a motocross race and is one of the sport's best and most popular bikers.

90 TROY VINCENT, 33
Cornerback, Buffalo Bills
LAST YEAR'S RANK: NR
OUTLOOK [Up]
The five-time All-Pro was recently elected president of the NFL Players Association, which makes him a key player for powerful union head Gene Upshaw (No. 6).

91 MAGIC JOHNSON, 44
Vice President, Los Angeles Lakers, TNT Analyst
LAST YEAR'S RANK: 44
OUTLOOK [No Change]
A hugely successful entrepreneur outside sports, he also owns 5% of the Lakers and last month was named co-chair of NASCAR's Executive Steering Committee for Diversity.

92 MIKE BANTOM, 52
Senior Vice President of Player Development, NBA
LAST YEAR'S RANK: NR
OUTLOOK [Down]
By overseeing the NBA's Rookie Transition and Continuing Education programs, Bantom tries to school players on how to handle life during and after basketball.

93 JAMES TANNER JR., 35
Lawyer
LAST YEAR'S RANK: 78
OUTLOOK [No Change]
Tanner represents Tim Duncan and Shane Battier, but he's more noted for altering the way agents and athletes do business—billing clients by the hour, instead of taking a percentage.

94 BERNIE TOLBERT, 55
Vice President of Security, NBA
LAST YEAR'S RANK: NR
OUTLOOK [Down]
The 21-year FBI veteran arguably has the most important job in the NBA: ensuring the safety of players, coaches and fans. Taking care of NBA stars in Athens will be his toughest test yet.

95 STUART SCOTT, 38
ESPN, Anchor
LAST YEAR'S RANK: 81
OUTLOOK [No Change]
The popular anchor has added to the sports vernacular more than any anchor since Chris Berman, and he scored major airtime hosting Dream Job, the network's hit reality series.

96 PETER WESTBROOK, 52
Fencer
LAST YEAR'S RANK: 71
OUTLOOK [Up]
The 1984 bronze medalist is now a top coach who recruits and trains inner-city kids in the New York area. Four of the 14 U.S. Olympians headed to Athens are Westbrook prot�g�s.

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