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SAME GAME, NEW PLAYERS
Richard Deitsch
June 28, 2004
Thirty new entrants made this year's list, including key executives in baseball and the NFL, an SEC football coach and a teenage golf phenom
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June 28, 2004

Same Game, New Players

Thirty new entrants made this year's list, including key executives in baseball and the NFL, an SEC football coach and a teenage golf phenom

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59 ED TAPSCOTT, 50
President and COO, Charlotte Bobcats
LAST YEAR'S RANK: 56
OUTLOOK [No Change]
The key nuts-and-bolts man for the NBA's newest team. Tapscott recently hired Bernie Bickerstaff as G.M. and will play a crucial role in getting the Bobcats up and running.

60 TUBBY SMITH, 52
Basketball Coach, Kentucky
LAST YEAR'S RANK: 51
OUTLOOK [No Change]
In 2004 Smith won his fourth SEC title. An early-round NCAA exit riled rabid UK fans, but a top-ranked recruiting class calmed them down, at least for the time being.

61 BOB WATSON, 58
Vice President, Major League Baseball
LAST YEAR'S RANK: 53
OUTLOOK [Down]
Baseball's discipline chief and a respected baseball man, Watson has been fair and tough. Key tests: Sammy Sosa's corked bat and Milton Bradley's tantrum this month.

62 LARRY MILLER, 54
President, Jordan Brand
LAST YEAR'S RANK: 65
OUTLOOK [Up]
Who needs MJ? When Jordan finally left the court, Miller signed Anthony (No. 71), Gary Payton and Jason Kidd to Team Jordan and sales revenues rose 16% last year to $500 million.

63 MICHAEL VICK, 23
Quarterback, Atlanta Falcons
LAST YEAR'S RANK: 77
OUTLOOK [Up]
After missing most of 2003 with a knee injury, Vick is anxious to strut his stuff again. And fans (even outside of Atlanta) are eager to watch. His number 7 is the league's best-selling jersey.

64 & 65

CARL POSTON, 48
Agent
LAST YEAR'S RANK: NR
OUTLOOK [Up]

KEVIN POSTON, 45
Agent
LAST YEAR'S RANK: Nil
OUTLOOK [Up]

The Poston brothers have an impressive list of NFL clients, including LaVar Arrington, Charles Woodson and Ty Law. Their company—Professional Sports Planning, which was founded in 1989 and has offices in Houston and Detroit—had four clients selected in this year's NFL draft. Three were first-rounders (including No. 6 Kellen Winslow), as many as any other agency.

66 HERMAN EDWARDS, 50
Coach, New York Jets
LAST YEAR'S RANK: 60
OUTLOOK [No Change]
Edwards replaced four assistants after going 6-10 last year. Though respected by players and management, Edwards needs to make the playoffs next season to keep fans off his back.

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