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SAME GAME, NEW PLAYERS
Richard Deitsch
June 28, 2004
Thirty new entrants made this year's list, including key executives in baseball and the NFL, an SEC football coach and a teenage golf phenom
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June 28, 2004

Same Game, New Players

Thirty new entrants made this year's list, including key executives in baseball and the NFL, an SEC football coach and a teenage golf phenom

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1 ARTURO MORENO, 57
Owner, Anaheim Angels
LAST YEAR'S RANK: 5
OUTLOOK [Up]
The first Latino owner of a major U.S. sports franchise, Moreno has hit it big in one of the nation's largest Spanish-language markets. The Angels should set a club attendance record.

2 TIGER WOODS, 28
Golfer
LAST YEAR'S RANK: 2
OUTLOOK [No Change]
Though he hasn't won a major in what seems like forever, Woods is still the Man when it comes to drawing crowds, TV viewers and scooping up huge endorsement deals.

3 YAO MING, 23
Center, Houston Rockets
LAST YEAR'S RANK: 7
OUTLOOK [Up]
The 7'6" Houston center has a new Jordanesque deal with Reebok (a Yao footwear line will debut in October) and endorsement gigs with Visa, McDonald's and Pepsi.

4 LEBRON JAMES, 19
Guard, Cleveland Cavaliers
LAST YEAR'S RANK: 101
OUTLOOK [Up]
Heir Jordan? Done. The Rookie of the Year's Cavs more than doubled their wins from last season while attendance rose from 11,497 to 18,288 per game. His jersey is NBA's top seller.

5 ROBERT JOHNSON, 58
Owner, Charlotte Bobcats
LAST YEAR'S RANK: 1
OUTLOOK [Up]
The first African-American majority owner in pro sports, his NBA Bobcats debut next season. Now Johnson is trying to bring major league baseball back to D.C. or to Norfolk.

6 GENE UPSHAW, 58
Executive Director, NFL Players Association
LAST YEAR'S RANK: 8
OUTLOOK [No Change]
With NFL attendance at an alltime high, TV ratings on the rise and the salary cap expected to approach $80 million next season, Upshaw's influence is skyrocketing.

7 JIMMIE LEE SOLOMON, 47
Senior Vice President of Baseball Operations, Major League Baseball
LAST YEAR'S RANK: 9
OUTLOOK [Up]
Solomon oversees the Scouting Bureau and all minor leagues, and implements and enforces league rules. He's also trying to put baseball academies in every major league city.

8 AARON GOODWIN, 42
Agent
LAST YEAR'S RANK: 39
OUTLOOK [Up]
Goodwin soared by signing LeBron James (No. 4) and getting him $135 million for endorsements. He recently signed Chris Webber and soon-to-be-hot-property Dwight Howard.

9 HAROLD HENDERSON, 61
Executive Vice President of Labor Relations, NFL
LAST YEAR'S RANK: 10
OUTLOOK [Up]
As the counterpart to Upshaw (No. 6), Henderson has negotiated four extensions of the NFL's collective bargaining agreement and helped craft the league's steriod program.

10 JONATHAN MARINER, 49
CFO, Major League Baseball
LAST YEAR'S RANK: 11
OUTLOOK [Up]
Mariner has the unenviable task of managing baseball's convoluted finances. He runs the $1.5 billion credit program, which lends money to teams, and reviews all ownership applications.

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