The three-time heavyweight champion (41-2-1 with 32 KOs) is starring in a new commercial campaign for Red Stripe beer.
SI: Are you fighting anyone in the commercial?
Lewis: Just a crate.
SI: Does it get knocked out?
Lewis: Yeah, he gets totaled.
SI: You, Gene Tunney and Rocky Marciano are the only boxers to retire while heavyweight champ. Why is it so hard for most fighters to walk away on top?
Lewis: Oh, the money. And the people saying, "Come on, you got one more fight in you."
SI: So how did you do it?
Lewis: Money wasn't my motive. Becoming heavyweight champion of the world was my motive.
SI: Where do you rank among the top heavyweights?