Q+a [lennox Lewis]

The three-time heavyweight champion (41-2-1 with 32 KOs) is starring in a new commercial campaign for Red Stripe beer.

SI: Are you fighting anyone in the commercial?

Lewis: Just a crate.

SI: Does it get knocked out?

Lewis: Yeah, he gets totaled.

SI: You, Gene Tunney and Rocky Marciano are the only boxers to retire while heavyweight champ. Why is it so hard for most fighters to walk away on top?

Lewis: Oh, the money. And the people saying, "Come on, you got one more fight in you."

SI: So how did you do it?

Lewis: Money wasn't my motive. Becoming heavyweight champion of the world was my motive.

SI: Where do you rank among the top heavyweights?