HIRED: As football coach and athletic director at Rice University, JERRY BERNDT, 47, whose University of Pennsylvania teams won or shared the Ivy League title the past four seasons. Berndt's five-year record at Penn was 29-18-2. He succeeds Watson Brown, who resigned to become coach at Vanderbilt.
As coach of the Detroit Red Wings, BRAD PARK, 37. Park, who retired last year after 17 years as a defenseman with the Rangers, Bruins and Red Wings, replaced Harry Neale, who was fired.
As head football coach at North Carolina State, DICK SHERIDAN, 44, who had coached at Fur-man for the past eight years and had a record of 69-23-2. He succeeds Tom Reed, who resigned with two years remaining on his contract and who had a three-year record of 9-24. Furman named offensive coordinator JIMMY SATTERFIELD, 46, as head coach.
RESIGNED: As head coach of the Minnesota Vikings, BUD GRANT, 58, who coached the Vikings from 1967 to 1983, retired for a season and returned to lead them to a 7-9 record this year. Assistant coach JERRY BURNS, 58, replaces him.
DIED: BILL VEECK, 71, the former owner of the Cleveland Indians (1946-49), St. Louis Browns (1951-53) and Chicago White Sox (1959-61 and '75-80); of a heart attack; in Chicago (page 10).
Bruce Norris, 61, former owner of the Detroit Red Wings and member of the Norris hockey family for which the NHL division and the Norris Trophy, awarded annually to the NHL's best defenseman, were named; of liver failure; in Stony Brook, N.Y.