The Reverend Aker also wrote that "the spirit of cooperation was most impressive. The vendor would send down the two dogs—and nobody seemed to mind that 53 people just handled their lunch. Almost as if by return mail, the $20 bill was likewise passed hand-to-hand back to the vendor, change made and returned to the buyer. Talk about faith!"
MAKE UP, STAND UP AND CHEER
Sports fans show their true Colors by wearing them—not just on their sleeves, but on their pants and their shirts, and frequently even on their heads. Wearing a team's colors to a game is now such a widespread practice that the idea of tens of thousands of people dressed entirely in, say, red and white at the same time no longer seems completely bizarre. But, oddly, in the glittery 1980s, with both punks and hunks wearing makeup, the field of sports cosmetology has lagged far behind. Until now.
Bonne Bell Inc., a Lakewood, Ohio, cosmetics firm, is bringing this overlooked art form out of the Dark Ages with customized makeup kits called Team Colors. Now when fans of the Denver Broncos want to paint themselves orange or Ohio State cheerleaders want to draw those little buckeyes on their cheeks, they don't have to make do with plain old eye shadow. Bonne Bell is marketing sticks of zinc oxide, at $4.50 for a pack of three, color-matched to 21 football teams—12 of them in the NFL and 9 among the colleges. The cosmetics come in small bulletlike containers, much like lip balm, and feature GLO BRONCOS or GLO BUCKS on their labels. If the stuff sells—and right now Bonne Bell is targeting convenience stores and supermarkets, as well as college bookstores—the company plans to expand its line to other college and pro football teams and will probably move into pro basketball as well, which would bring a whole new meaning to the term "in your face."
Team Colors accounts for the ever-so-subtle differences between Sun Devil gold, Southern Cal gold and gold Redskin war paint. "We've matched every color, at great pains," says Bonne Bell product manager Buddy Bell. "We used the actual uniforms to choose the colors." Among the colleges approached so far, only the odd school, like Notre Dame and North Carolina, chose not to grant Bonne Bell licensing rights. That attitude shows either monochromatic thinking or just a commendable, old-fashioned yen for grease pencil, lipstick and tempera paint.