Also reflected in Sportspages is the new popularity in Britain of American sports, fostered by the televising of U.S. football and, recently, baseball games. There are more football books on the shelves than can be found in many New York City bookstores. But Gaustad is proudest of his baseball section, which includes more than 200 titles. Keep in mind, though, that because the books are imported, they tend to be a bit expensive for American visitors. "I've destroyed the minds of a few tourists," he chuckles, "running videos of the Mets playing ball on the big screen in the front window."
Are some of those tourists actually looking for romantic No. 84, only a door or two away?
"Could be," says Gaustad. "But they'd be disappointed. All it sells now are compact discs and players."