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NBC TELLS IT LIKE IT IS
William Taaffe
October 03, 1988
The network avoids chauvinism in its Olympic coverage
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October 03, 1988

Nbc Tells It Like It Is

The network avoids chauvinism in its Olympic coverage

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On balance, NBC has more than met the test. Its welcome-to-reality approach took nerve. The low ratings through last Thursday—an average of 16.3, or 8.9 points below ABC's ratings at the same stage during the 1984 Games—no doubt were partly attributable to NBC's refusal to hype U.S. medal chances. But TV sports is not the film business, and fantasy should be left to Hollywood.

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