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CBS SPORTS: FROM THE DEPTHS TO THE HEIGHTS
William Oscar Johnson
December 26, 1988
Twenty years ago who would have guessed that CBS would one day rule the TV sports world? In 1970 it owned rights to only one major sport, pro football, and it shared those rights with NBC and ABC. But by 1990, when the new four-year baseball deal goes into effect, CBS's lineup will include not only baseball but also such mainstays as the NBA, college football, college basketball (including the NCAA tournament) and, in all likelihood, a share of the NFL, whose current contract with the three networks expires at the end of the '89 season.
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December 26, 1988

Cbs Sports: From The Depths To The Heights

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1980

ABC

WINTER OLYMPIC
WORLD SERIES
PLAYOFFS
REGULAR SEASON
NCAA
NFL

NBC

SUMMER OLYMPICS
WORLD SERIES
PLAYOFFS
REGULAR SEASON
NCAA TOURNAMENT
NCAA REGULAR SEASON
NFL

CBS

NBA
NFL

1990

ABC

NCAA REGULAR SEASON
NCAA
NFL

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