The sad truth is that, with voters fighting taxes, high school sports programs need money any way they can get it, and the NFSHSA figures TV is as good a way as any. As far as high school sports are concerned, it's television and sponsorship and Reebok kickoffs—or cutbacks.
But so what? If Powerhouse High can't rent the big college stadium this year, so what? If it has to play on Saturday afternoons because it can't afford lights, so what? If it can have only six assistant coaches instead of 12 and only one film projector instead of three, so what? Why does high school America want to go big time when big time has already been proven to smell like old game socks?
Let's make the high schools a deal. Get rid of the TV, the logos and the greed, and we'll promise to buy a lot more cupcakes at their bake sales.