On the bright side, attendance figures around the league are beginning to creep up and several cities, notably Pittsburgh and Cleveland, might field teams in the near future.
Sportsman Fred Zollner views the situation this way. "I'm a teetotaler by choice. For me basketball also takes the place of golf or bridge. If we lose money I regard it as a normal deficit for value received—spreading an odd name like Zollner around."
Businessman Ned Irish of Madison Square Garden looks at the NBA's future this way. "It's going to be a long, hard pull but there's money in pro basketball. The struggle will be worth it."