HOW IS IT ASKING QUESTIONS FOR SPORTS ILLUSTRATED?
"Great. Everybody's interested in sports. For instance, in Vienna a few weeks ago for my nephew's wedding, I thought I'd interview some Russians. I took a few copies of SI with Carol Heiss on the cover to their headquarters at the Imperial Hotel. They were severe and formal until they recognized the picture of the great young figure skater. Then they grabbed the magazine and started talking a mile a minute. Sports make people—even Russians—easy to talk to everywhere."