19th Hole: The Readers Take Over

NOT BEGGING, BUT SELLING
Sirs:
With its story on the admission of Texas Tech to the Southwest Conference (E & D, May 28), SI stamps itself as a sectional magazine, catering to the effete East and the middle-class Middle West. Had SI really been sincere in its desire to report the facts it could have done a worthy job. SI writers can write. It's too bad they don't spend more time doing it and less trying to be cute. It's a popular big city notion that factual writing is not understood by the populace. Never, never write two facts if one wisecrack can suffice is the slogan.

Texas Tech has not been "begging" to be admitted to the Southwest Conference. Had you gone into facts you would have realized that Tech submitted applications for membership, a far cry from begging. It was selling. After all, if the institutions of the SWC honestly did not want Tech as a member, they could once again have voted against it.

Texas Tech, the second largest state school in the nation's largest state, has been playing football with SWC members since 1926, and visiting SWC teams have taken more money out of Tech games than they have with most nonconference foes.

You are ignorant of everything in the South Plains and prove it to everyone living in Texas.
JOE KELLY
Sports Editor
Lubbock Avalanche-Journal
Lubbock, Texas

WHAT HAS TECH TO OFFER?
Sirs:
If ever a clear case of begging existed—the case of Texas Tech and its struggle with the Southwest Conference (that baby of all conferences) was fully within the limits of that word. SI's man must have traveled in Texas, and particularly in this part, when he so aptly called the locals "country cousins." A bigger farm town with as little to offer the SWC could not be found....

Athletically, you should have seen the sweat on Texas Tech's brow when it appeared they might have to face Syracuse in the Sun Bowl. They were lucky to get off with Wyoming—and then got manhandled.

SI need not worry its circulation head about this part of the woods. The magazine has just a little too much refinement, poise and dignity to be comprehended in this outpost.

You could next be accused of being in league with the Supreme Court!
HENRY G. JOHNSON
Lubbock, Texas

AS OTHERS SEE US
Sirs:
I, like many others who did not attend Texas Tech, have become an avid Tech booster thanks to your ridiculous gossip and fictitious article. Why don't you people just admit that you are so jealous of Texas and so filled with envy that you need resort to sarcasm and ill-mannered puns. Actually it only illuminates you in the proper light.
HAROLD JONES
Lubbock, Texas

TECH'S FOND MEMORIES
Sirs:
Thanks ever so much for your fine article entitled "The Ayes of Texas." There is little doubt that your article does portray the forces and factors that came into being at the May meeting of the Southwest Conference in Fayetteville, Arkansas.