Late in 1953 a
TIME Inc. editor wrote a memo. He was part of an experimental project aimed at
the publication of a new magazine.
"The world of
sports," his memo said, "is a wonderful world. Few fields offer more
challenging opportunities for fine reporting, fine writing and fine
publication anywhere has ever attempted to cover this whole exciting world.
successful in the field of sport a magazine must be the sports magazine, not
just a sports magazine. It must bring the reader the best reporting, the best
writing, the best pictures, the best adventure, the best counsel, the best
Vol. I, No. 1 of
SPORTS ILLUSTRATED appeared in August 1954. From then until now, 294 issues
later, the author of the memo and the Managing Editor of SPORTS ILLUSTRATED
have been one and the same. No man has been more responsible for the extent to
which SPORTS ILLUSTRATED has succeeded in approaching the high and always
elusive ideals he set forth six and a half years ago; none has pursued them
Last week TIME
Inc. announced the appointment of Sidney L. James as Publisher of SPORTS
ILLUSTRATED and the appointment of Andre Laguerre to succeed him as Managing
Editor. For readers familiar with this magazine, it may seem redundant to say
anything more about Sid James. In a real sense you have been meeting him in
these pages every week.
As he becomes
Publisher, James completes nearly a quarter century with TIME Inc. A native of
St. Louis, he attended Washington University. In 1936 he joined the New York
staff of TIME as a NATIONAL AFFAIRS writer, later was chief of news bureaus in
Chicago and on the West Coast. For three years preceding the birth of SPORTS
ILLUSTRATED he was Assistant Managing Editor of LIFE. And before all of that he
played a pretty good second base for the Rock Island Railroad—on weekends.
In this space
from here on, it will be Sidney L. James. This departing Publisher, about to
take new duties involving production of TIME Inc. publications, could not ask
for better than that, because, to borrow some words, he is the best.