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MEMO from the publisher
Sidney L. James
May 16, 1960
The character of SPORTS ILLUSTRATED (or of any magazine) is a combination of its editorial and advertising contents. The whole, if editors and advertisers judge correctly, reflects the breadth of interest of our readers. Our Contents Page each week reflects that interest editorially; here is an index of this week's SPORTS ILLUSTRATED advertisers and their agencies:
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May 16, 1960

Memo From The Publisher

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The character of SPORTS ILLUSTRATED (or of any magazine) is a combination of its editorial and advertising contents. The whole, if editors and advertisers judge correctly, reflects the breadth of interest of our readers. Our Contents Page each week reflects that interest editorially; here is an index of this week's SPORTS ILLUSTRATED advertisers and their agencies:

A

ABERCROMBIE & FITCH 75
Fletcher Richards, Calkins & Holden Inc.

ACUSHNET PROCESS SALES COMPANY (TITLEIST GOLF BALL) 81
Reach, McClinton & Humphrey, Inc.

THE AMERICAN DISTILLING CO., INC. (BOURBON SUPREME) 42
Fred Gardner Company, Inc.

AMERICAN EXPRESS CO. (TRAVELERS CHEQUES) 1
Benton & Bowles Inc.

AMERICAN TELEPHONE & TELEGRAPH CO. (BELL SYSTEM OVERSEAS TELEPHONE SERVICE) 13
N.W. Ayer & Son Inc.

ANHEUSER-BUSCH, INC. ( BUDWEISER) 51
D'Arcy Advertising Company

ARMOUR & COMPANY (DIAL SOAP) 5
Foote, Cone & Belding, Inc.

ASHAWAY PRODUCTS, INC. (VANTAGE TENNIS RACKETS) 41
Kelly Nason, Incorporated

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