While baseball experts speculated on Wrigley's sanity, a source close to the Cub owner offered some interesting clues. Wrigley has been a successful businessman (chewing gum) for as many years as he has been an unsuccessful baseball man. Now he'd like to try Spearmint tactics in the dugout. He sees no logic in baseball's practice of firing all the coaches every time a new manager is hired. He considers this wasteful and disruptive. Group brain-picking has been run up the commercial flagpole and saluted.
Wrigley has sold a lot of chewing gum that way. Maybe it will also win some ball games.
WEEDS IN THE GARDENS
At the hockey game in Toronto's Maple Leaf Gardens the other night several people in leather jackets turned up with box seat tickets. It took a few days for Maple Leaf officials to recover from this. The regular box-seat patrons in Toronto normally are dressed to the nines, or even the tens, in evening clothes and mink. That's the way it is in the Gardens, where there has not been an unsold ticket to a hockey game since 1945.
When the Leaf officials pulled themselves together, they issued the following memo to all box holders:
"Among those attending the NHL games in Maple Leaf Gardens there has been a noticeable letdown lately in the dress and general deportment of a number of people occupying the box seats. These, naturally, are not the regular box-seat holders but, having always been able to keep a high standard in the Maple Leaf Gardens, we are asking our subscribers to exercise care when they release their tickets to someone else."
Unmentioned by the Leafs' management was another important reason for dressing properly. Many of the boxes are within earshot of the hockey players' benches. Without evening wear, the spectator is in for an expansion of his vocabulary. But, properly dressed, the fan has only to pull his top hat down over his ears.