SI Vault
 
Vermont's phenomenal snow man
Huston Horn
March 20, 1961
Walter Schoenknecht has parlayed a rope tow and a chicken coop into a vast and gaudy ski empire called Mt. Snow
Decrease font Decrease font
Enlarge font Enlarge font
March 20, 1961

Vermont's Phenomenal Snow Man

Walter Schoenknecht has parlayed a rope tow and a chicken coop into a vast and gaudy ski empire called Mt. Snow

View CoverRead All Articles View This Issue
1 2 3

On the other hand, Schoenknecht is not really sure what he does want. "Mostly I'm indulging an overactive creative urge," he says. "If I were not able to plan, to imagine, to construct, I'd wither up. All I really want to do is make Mt. Snow the last word in a resort. The ski boom is on now, suddenly all kinds of people want to ski for pure pleasure. Mt. Snow is going to grow with the crowd. And, one day, it will also be a year-round resort with nothing but fun for everybody, for 40,000 people every day. Even then there'll be no crowding. The atmosphere will be intimate and warm. Prestige plus people, that's what it will be."

And where will it all end? "It will end in about 25 years from now," says Schoenkneckt, dizzy with the prospect. "By then we figure we'll have poured about $75 million into this place, and that will be the time to start tearing down. We'll tear it down and we'll start over. Everything will be brand-new again. It'll be weird and tremendous and second to none. It will be absolutely fabulous."

1 2 3
Related Topics
  ARTICLES GALLERIES COVERS
Meta Schoenknecht 1 0 0
Walt Schoenknecht 2 0 0
Mount Snow 6 0 0
New Haven 62 0 0
Walter Schoenknecht 1 0 0