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Mountain out of a Molehill
Pete Waldmeir
November 20, 1961
Everett Kircher has created a mountain of ski dollars in the gently sloping state of Michigan
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November 20, 1961

Mountain Out Of A Molehill

Everett Kircher has created a mountain of ski dollars in the gently sloping state of Michigan

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When World War II cut the bottom from both, he bought some machines and made nose cones for Navy five-inch rockets. At war's end the machines were scrapped and Kircher went back into the auto business, selling Studebakers.

A skier from his high school days, Kircher used to hit the few spots available in northern Michigan, spotted Boyne's possibilities and talked a lumberman out of the original 40 acres. Later he traded another tract of land to the Boyne Falls school board for another 160 acres, then added the rest piecemeal.

In 1948 he paid $2,000 for Sun Valley's old Dollar chair lift as scrap and $3,000 more to move it to Michigan. The same year he brought ski pro Victor Gottschalk (later killed in a western avalanche) to Boyne. "I could see a helluva need for something in skiing that people could talk about; a big Shangri-La where they could get more than wet feet and cold noses." He built the main lodge, kept expanding and modernizing so that now the resort has beds for 425 skiers and/or watchers. In 1955-56 he left the auto business entirely and built a year-round home near the resort. Today Kircher owns 94% of the stock; a friend and his parents own the rest.

Each year he attempts to stretch the season even further. He made a big bid for summer trade by building a golf course, a swimming pool and a riding stable. "People have gotten completely away from one-resort vacations," he theorizes. "They like to ride and stop and ride some more. We'll not only get them thinking 'one-resort,' we'll have them thinking 'winter,' too, before we're through."

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