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July 20, 1964
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July 20, 1964


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If there were a Fun Game of the Month Club, July's easy winner would be the one played by Westerner Leonard Schack. As president of the Denver Saddle Club he rides his five-gaited gelding every weekend. As a music lover he straps on a transistor radio and listens to concerts through an earplug while riding. And all the while he is swinging that long aluminum pole with the little cup on the end.

What is Schack doing? He is scooping up strayed golf balls—on the run—from the perimeters of Los Verdes Golf Club where he rides. In two weeks he has cupped 128 balls and he passes them out to business associates. Such activity has not gone uncriticized; Schack reports one caddie came out to the edge of the course and yelled, "Go away, you ol' pack rat!" But such is the hazard of a sport that is not exactly polo and can hardly be considered cricket.


The whole suspenseful business with Atlanta and that new sports stadium has been like a mystery novel, and baseball and football fans across the country have hung on its every chapter. But the story has now outgrown Gone With the Wind in size and the readers are growing restless waiting for the punch line.

To synopsize the plot: Atlanta is building an $18 million stadium and there is talk of a million-dollar bonus to the builder if he finishes it by April 15, 1965 (by coincidence the approximate opening date of the baseball season). The next chapter involves finding the team. Unofficial comment insists it will be the Milwaukee Braves; indeed, they look like a sure thing—but there is no official comment. There is talk, too, that the St. Louis Cardinal football crew will announce this week they are relocating in Atlanta.

Atlanta Mayor Ivan Allen reports he has a definite commitment to bring in a major league baseball team but won't say which. Says Allen: "I'm not a Dodger, but I'm very much in favor of Athletics. It would be a Cardinal sin for me not to face this Giant issue. I don't want to offend any of my Yankee friends by showing preference for a team with Red Sox or White Sox. I don't want to be called a Red. I just want to be Brave on the side of the Angels. Does that give you any hint?"

Well, yes, it does. But we have been Brave about this long enough, since it seems apparent the deal is settled. And armchair sports detectives are now entitled to know whodunit. And to whom.


Where is the giant of U.S. industry, the Amateur Athletic Union asked, to match the challenge of the Soviets? That was in October, but the invitation had no takers until last week, when the giant showed up. It turned out to be Old London Foods, Inc., a New York-based division of The Borden Company, and a maker of bite-size snacks.

What the AAU wanted—and will now get—is some capitalistic help in expanding its 15-year-old Junior Olympic Program for amateur participation in Olympic sports. It wants to reach what it calls America's untapped pool of 60 million eligible kids, plus thousands of volunteer community sponsors. And dealing as it does with supermarkets and grocers across the country, Old London intends to push the program with posters and pamphlets in store displays, school and hometown billboards. The AAU figures Junior Olympics participation will climb from the present 1� million to more than 10 million youngsters in five or 10 years and has started gearing to handle more regional and national awards.

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