Crow is one of the veterans who can recall less pleasurable days, when the Cardinals were in Chicago and the crowds were small but antagonistic. "Some afternoons we would have 10,000 people in the stands, and 9,000 were there to boo us," said Dallas Linebacker Jerry Tubbs, a survivor of those campaigns. "We were the doormats for everybody to wipe their feet on," Crow said. "I'm not taking anything away from Pop Ivy [the previous coach] but when Lemm took over in 1962 he drilled confidence into us. He told us he wasn't going to make a lot of trades. He said we had the players to win the championship if we would believe in ourselves. He made us believe it. We're going to win."
If the Cardinals should make it this year, the NFL championship game would be played in Busch Stadium on December 27, less than three months after the baseball Cardinals won the World Series on that same brown grass. Two championships in one season would set off a celebration in St. Louis that would make Charles A. Lindbergh's 1927 parade down Lindell Boulevard seem like a rehearsal. But the team that wins in the NFL's Eastern Division will view the probable approach of the Baltimore Colts with considerably more alarm than the baseball Cardinals felt toward the New York Yankees.