A CATALOG CACHE

November 16, 1964

At one time the mail-order catalog was the country's link with the stores in the city. But if the catalog came in with the horse and buggy, it did not go out with the jet: $2.2 billion worth of business was done in 1963 through 3,000 catalogs. The difference now is that people in the city this Christmas as well as people in the country are poring over and ordering from an amazing diversity of catalogs. This new specialization is a boon to no one more than to the sports-minded. Craftsmen living and working in precisely the parts of the country for which the sportsman wants to outfit himself are offering sporting goods of a quality, suitability and individuality that make Christmas shopping by mail a pleasure as well as a convenience. The 80 items shown on the following pages, from do-it-yourself scrimshaw kits to collapsible home gyms, are only an indication of the variety. The best of the catalogs specializing in sport gifts, with complete names and addresses, are listed on page 60.