SI Vault
November 30, 1964
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November 30, 1964


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"Of course," said Levon Lee, game management official in charge of the project, "the kudus and oryxes come from a desert area of southwest Africa that resembles some of our country. This vegetation looked like home cooking to them. The ibex are members of the goat family and they eat anything."

Now the department has started a shuttle service. Whenever it sends a truckload of fencing to the 320-acre kudu corral it is building, the drivers are asked to bring back a load of desert shrubs. So they fling catclaw, mesquite and not a few cries of pain into the truck and drive back marveling that any beasts can be so hardmouthed.


Philadelphians long have felt that Ambrose F. (Bud) Dudley and the Liberty Bell have something in common. Dudley dropped $60,000 while promoting the first five Liberty Bowl football games.

But that is by no means all. Ambition has always seemed to be blocking for Dudley when, suddenly, failure has tackled him from behind. That is the scenario of his life. In 1958 he staged a game of Canadian football between the Hamilton Tiger-Cats and Ottawa Rough Riders—in Philadelphia—and blew $26,000. As president of the now defunct Philadelphia Ramblers hockey club, he had only one profitable season in four. In his promotions of auto racing he was a good rainmaker. Downpours washed out five straight weekend cards. In 1954 he was appointed a special assistant to the chairman of the Democratic National Committee. Two years later Ike swamped the Democrats.

Dudley has, of course, had his successes. As athletic director at Villanova from 1953 to 1956 he promoted five Grocery Bowls, so named because tickets were sold to a food store chain at a reduced rate, then given to customers with each $10 order. The bowls attracted 357,327 fans. Alas, Villanova lost all five games.

Now Dudley is promoting his sixth Liberty Bowl game, this one scheduled for December 19. It will be a unique indoor affair in Atlantic City's 12,000-seat Convention Hall. Optimist Dudley expects a sellout at $10 a ticket, and ABC will televise the game nationally over 204 stations.

"I've always been an admirer of Lincoln," says Dudley, who has a bust of Abe on his desk. "I think Lincoln was defeated 32 of 37 times before he became President."

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