Last month Ed and Bill Janss passed their first Sun Valley character test.
"I was in the Los Angeles office," says Ed, "when one of the big Hollywood movie producers called. This producer knew we had bought the resort, and he said, 'I've got this great script for a Sun Valley movie, Ed baby. It will make Sun Valley more famous than ever.' Would I read the scenario and give the go-ahead? I told him to send it over.
"The first page of the script described a Sun Valley setting. Then in strolls this bosomy blonde. She is wearing a sweater described as two sizes too small. She comes walking by this ski rack and...." Ed smiles. "And I closed the script right there and rejected it. It is not the kind of mood, the kind of atmosphere, we want for Sun Valley. What are these people trying to do—ruin our beautiful image?"