For years the brewing industry has brooded over the public relations implications of beer cans and bottles littering roadsides, picnic grounds, beaches and the banks of streams. By association beer has been blamed for what the heedless beer drinker has been doing.
Colorado's Adolph Coors Company has been doing something about it. Since 1959 it has been offering 1� for the return of each discarded aluminum can or bottle used to hold its beer. The drive has been so successful that return of cans is running 85% of those sold and bottle returns have hit 75%. Coors officials expect to buy back 35 million cans and bottles this year in their war against litterbugging.
HELP WANTED: MALE
The Newfoundland Wildlife Department had a problem on its hands. The 100 square miles of lonely Fogo Island, off the east coast of Newfoundland, seemed to be perfect moose habitat, but somehow the scanty moose population was not growing. A month ago biologists were dispatched to Fogo to find out why, and in no time at all they had the answer: all the moose on the island were females.
Apparently, in a recent bitter winter, cow moose trooped over ice from the mainland to Fogo, but bulls were reluctant to follow. The Newfoundland wildlifers have now corrected the imbalance. Last week a young bull moose, dangling in a sling, was airlifted by helicopter from St. John's and set down on Fogo. At first the young bull kept rushing back to the helicopter, but when rocks were thrown at him, he finally ambled off into the brush. Hopefully, he is now somewhere within bellowing distance of the lovelorn.
QUEEN IN CHECK
Back in the good old carefree days of the 5� beer and the two-ocean navy, a beauty contest usually was won by the most beautiful girl in a bathing suit. Life was that simple. Today, to become a beauty queen a girl must also be able to sing, folk dance, finger-paint, recite free verse or otherwise prove there is more to her than fills a bathing suit. Darlee Hassmann of San Diego, a pretty, blue-eyed blonde, who measures 36-23-36, is one of those girls who could win a contest under the old rules or the new. In the finals of the Miss San Diego contest, Darlee's 11 rivals did the usual things: they tap-danced, read dramatic parts, twirled batons and such as that. For her talent act Darlee threw her 175-pound judo instructor, Al Holtmann, around the stage. Her seoi-nage (over-shoulder throw) and her o-uchi-gari (violent back throw) brought oohs and ahs from the audience. There is no doubt that Darlee deserves a crack at the Miss America title in Atlantic City this fall but, alas, she may not get it. Darlee must first win her state crown, and the California officials have ruled that she cannot wrestle onstage. Darlee plans to try anyhow, substituting a dramatic reading from Cyrano de Bergerac, but her heart really isn't in it.
THE MOTORIZED MORAL
After every Indianapolis 500, there are enough untold stories around to last until the next year. One from this year's race has the stern stuff of which Bible Belt sermons are made, and we introduce it here as proof that even in auto racing there will always be a moral.
It was two days before the race. There was Rufus Parnelli Jones angry over the way his race car was handling, gloomy over his chances in the big race. He had crashed in practice and smashed the car, had suffered a hairline fracture in his neck; and had been grouchy with his mechanics. While he was driving home, on the radio a local preacher was sermonizing, and Jones began to half listen. "Sometimes the reason things don't work," the preacher said, "is because you have a negative attitude. Take a positive approach. It will solve your problems."
Back to Gasoline Alley went Jones. He apologized to his crew for his curtness and told them of the sermon. And as one of the mechanics said, "By damn, we've tried about everything else; we might as well give her a little positive thinking." The gloom lifted.