In his box Rosenbloom sits between Kellett and one of his sons. He spends the game sweating and chain-smoking. "Carroll smokes three packs of cigarettes," says Sig Hyman. "One for offense, one for defense and one for the half." The game over and victory his, Rosenbloom heads for the locker room. There he makes sure that he has a sip from the soft drink of Fred Miller, a defensive tackle. This is a must for a win next week. "It's odd," says Rosenbloom pensively, "that normal, successful people will get into this sport and then turn idiot."