Before the games England issued 140 million World Cup commemorative stamps. Good move, that. And then England won the title—surprise!—and the fun began. Caught with presses down, postal people hastily produced a new issue: 12 million new stamps looking exactly like the first—except that the words ENGLAND WINNERS were overprinted on each.
Naturally the stamps set off a rush. Philatelists ran wild; the entire issue was sold out in hours. Prices rocketed. There will be no more stamps. But there will always be a post office.