It got a little difficult to tell who was using whom to promote what last week in Anaheim, Calif. Sir Edmund Hillary (below) was in town to publicize New Zealand as a tourist attraction. He visited Disneyland where they tried to get the conqueror of Everest to climb the Disneyland Matterhorn to publicize the resort as a tourist attraction. Sir Edmund refused to clamber up the 147�-foot mountain, but he took the bobsled ride down ("Personally, I'd rather climb Mt. Everest," Mrs. Hillary observed), and his two sons obligingly scaled the unnatural wonder 10 times for the benefit of the Anaheim tourist trade. Presumably the New Zealand tourist trade will somehow benefit as well, now that it has been established that New Zealand and Disneyland, like Everest, Are There.