SI Vault
Dan Jenkins
October 17, 1966
Jet Quarterback Joe Namath has closed the sports celebrity gap in New York with amiable enthusiasm, flushing foxes in the hip saloons and treading llama in his plush penthouse pad
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October 17, 1966

The Sweet Life Of Swinging Joe

Jet Quarterback Joe Namath has closed the sports celebrity gap in New York with amiable enthusiasm, flushing foxes in the hip saloons and treading llama in his plush penthouse pad

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Once when he was asked to point out the difference between Bear Bryant and Jet Coach Weeb Ewbank, Joe grinned and unwisely said, " Coach Bryant was always thinking about winning. Weeb is mainly concerned over what kind of publicity you get."

When a writer tried to tease him about his classes at Alabama, asking if he majored in basket-weaving, Joe Willie said, "Naw, man, journalism—it was easier."

When he was asked to explain the origin of the white shoes that he wore—and still wears—during a game (and now endorses commercially), he shot back, "Weeb ordered 'em. He thought it would save tape."

But all of this was a year ago. Now in this season as he goes about the business of proving that he is worth every cent of his contract (he has thrown nine touchdown passes and put the Jets in first place in the American Football League's Eastern Division through five games), he is becoming the quarterback that Werblin gambled he would be—a throwing artist who may eventually rank with the best—and he is still a swinger. Namath may be Johnny Unitas and Paul Hornung rolled into one; he may, in fact, be pro football's very own Beatle.

He lives in a penthouse on New York's upper East Side, one that features a huge white llama-skin rug, an Italian marble bar, an elaborate stereo hookup, an oval bed that seems to increase in size with each glance, a terrace, and a couple of roommates—Joe Hirsch, a writer for The Morning Telegraph, and Jet Defensive Back Ray Abruzzese, whom he knew at Alabama.

Of Hirsch, Joe Willie says, "I got my own handicapper." Of Abruzzese, he says, "I got my own bartender," referring to Abruzzese's onetime summer job tending bar at Dudes 'n Dolls. And of his apartment, he says proudly, "I had the same decorator that Sinatra had for his pad."

He whirls around the city in his gray Lincoln Continental convertible, the radio blaring, parking by fireplugs whenever possible, wearing tailor-made suits with tight pants and loud print linings, grabbing checks, laughing, enjoying life, spending maybe $25,000 a year ("On nuthin', man") and wondering why anyone should be offended.

"I believe in letting a guy live the way he wants to if he doesn't hurt anyone. I feel that everything I do is O.K. for me, and doesn't affect anybody else, including the girls I go out with," he says. "Look man, I live and let live. I like everybody. I don't care what a man is as long as he treats me right. He can be a gambler, a hustler, someone everybody else thinks is obnoxious, I don't care so long as he's straight with me and our dealings are fair. I like Cassius Clay, Bill Hartack, Doug Sanders and Hornung, all the controversial guys. They're too much. They're colorful, man. If I couldn't play football, I'd like to be a pro golfer. But I like everybody." Joe's eyes sparkle, as if he is getting ready to make a joke, and he says, "Why, I even like Howard Cosell."

Joe Willie's philosophy is more easily grasped when one realizes what he lifted himself up from in Beaver Falls. It is a picturesque but poor town in the hills about 30 miles outside of Pittsburgh. He was the youngest of five children, and his parents were divorced when he was in the sixth grade. His father was a mill worker. He lived with his mother, and there was little money, so Joe hustled. He shot pool, he shined shoes, he ran messages for bookies, he hustled; he got by. "Where I come from," he says today, "ain't nobody gonna hustle me, man."

As he prepared for his senior year of high school the idea of going to college was remote. An older brother, John, was a career man in the Army, a warrant officer now in Vietnam. Joe was set on joining the Air Force and making it a career. What stopped him was a lot of touchdown passes and offers from precisely 52 universities, including Notre Dame—but not Alabama.

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