The men responsible for both are Norman Traeger, who was graduated from Indiana University in 1962 with a degree in marketing, and Mickey Monroe, Ohio State '62. As president of Varsity House Sportswear Inc., Traeger is marketing like mad these days.
He introduced the athletic-department shirt in Columbus, Ohio with 3,000 dozen last June. "Since then," he said, "we've sold over 360,000 pieces."
Traeger got the idea for the T shirt from his fraternity days.
"When I was in high school," he explained, "I was on the state championship swimming team. I didn't swim at IU, but I noticed a lot of guys would pay $3 to $5 to have the varsity swimmers steal the practice T shirts. I guess they wanted to take on the appearance of jocks."
Now, judging from his mail, it would appear that athletic departments, far from being angry, are grateful. The problem of theft has been reduced.
Projected sales for this year add up to $4.5 million.
FOR THE BIRDS-AND PEOPLE
Some revolutionary words were spoken at the 63rd annual convention of the National Audubon Society, which was created to protect wild birds but now has been forced to adopt a wider view. "We've got to create a grass roots demand for government that will be responsive to human needs," Roland C. Clement, a vice-president, told the 900 members and observers who attended. "And not that minimum government designed to give industry a free hand in resource exploitation."
They were words that reflected a growing militancy within the conservation movement—a militancy that bothers those who resent losing the chance to make a buck on a marsh or a tree or an alligator. The Audubons are of a mood now to take their causes to court rather than fight them with cries of outrage.
"A court of equity is the only place to take effective action against the polluters and despoilers," the convention was told by Victor J. Yannacone Jr., a lawyer who himself has brought successful legal action against the use of DDT in Long Island's Suffolk County.