THE BOTTLE AND THE BABE
Gilbert Rogin
July 01, 1968
A white-coated figure in a laboratory bashes a blonde on the head with a piece of lumber. Famous athletic teams rave over a cloudy, lime-green liquid with some strange attributes and an unfamiliar taste. Could these bizarre circumstances possibly have anything in common? Indeed they do, as associates of a somewhat eccentric doctor at the University of Florida are very well aware
"If Gatorade makes a little money, I'd like to hire two more nurses so we could dialyze eight more patients. If it makes a lot of money I'd hire another guy in renal medicine, and if it made a whole lot of money maybe we could build a new wing. Of course, I wouldn't spend all of it on medicine. My wife wants a couch and I'd like to have another violin and I'd love to get a Porsche 911 for Mike Pickering to race. He's wanted to try Gatorade during a race, but he's always conked out before he had a chance."