When the Boston Bruins finally denied a fortnight ago that their wunderkind defenseman Bobby Orr had signed a three-year contract for $400,000, they spoke exactly one week and approximately $1 million too late. The true figure was more in the neighborhood of $200,000 but the Bruins, a notoriously frugal organization, were so flattered by their suddenly acquired big-spender image that they stood mutely as the false $400,000 figure circulated through the hockey provinces. Players from Al Arbour to Larry Zeidel read the report and immediately reassessed their own salary demands. "I beat them all to it," said Phil Esposito, one of Orr's Boston teammates. "I knew what Bobby was going to get all the time, so I went in before him and told them to give me my figure or else. They gave it to me."
Even though Bobby Orr is getting only about half of what had been rumored, the fact that he is getting that much is a coup both for him and for a Toronto lawyer named Alan Eagleson, who is the Mark McCormack (and the Marvin Miller) of hockey. Until Orr turned professional with the Bruins two years ago, hockey salaries were, with very few exceptions, almost at welfare levels. After all, as Henri Richard of the Montreal Canadiens said the other day, "Most of us players don't have too much education because we had to quit school to play hockey. When we went into the office to sign our contracts the club had lawyers and accountants everywhere—and we had only ourselves. We were never prepared for any of these business deals."
This situation began to change in the summer of 1966 when Orr agreed to permit Eagleson to negotiate his first contract with the Bruins. Management customarily offered its best amateurs a bonus—usually something like two shiny suits and an oversized trenchcoat—to sign a minimum-salary contract. Thus it was with certain astonishment that the penurious Boston organization, which never before had negotiated with a lawyer-agent, found its original contract terms being calmly rejected by Eagleson. What made matters worse was that Boston was in a bind of its own making. The Bruins had not made the playoffs in eight years, and while sellout crowds of 13,909 continued to fill Boston Garden, management already had promised the faithful that relief was on the way. Its chosen instrument was an 18-year-old named Bobby Orr who would singlehandedly skate the Bruins into the Stanley Cup playoffs. Consequently, the Bruins were forced to alter their position at the bargaining table and they signed Orr to a two-year contract for some $75,000.
When reports of this agreement infiltrated the NHL a number of other players got in touch with Eagleson, and soon the antiquated structure of financial relations between management and labor began to crack. Eagleson pushed the demolition by helping to organize a Players' Association.
Ten years earlier a group of veterans, including Ted Lindsay of the Detroit Red Wings and Ted Sloan of the Toronto Maple Leafs, had attempted to start an association of their own, but when the owners heard of it they banished the insurrectionists to the Chicago Black Hawks. That meant no playoff money, since the Hawks were always in last place during the 1950s.
In the year just past the new Players' Association, with Norm Ullman as president and Eagleson as executive director and legal counsel, has won several major concessions from management. The minimum salary limit now is $10,000—up from $7,500; and the median salary is almost $18,000—up about $3,500 from two years ago. The players also receive more meal money on the road, and they are paid for playing in exhibition games. There is a major medical plan—new to hockey—and the players are now trying to modernize their pension plan.
"We got our idea from the Teamsters," said Eagleson. "We just realized the only way we could show strength was to join together."
This summer, when the time came for Orr and Eagleson to negotiate a new contract with the Bruins, both were ready. Orr, of course, had the credentials. In his first season he was voted Rookie of the Year and made the league's second All-Star team during the last half of the season. The Bruins, though, did not make the playoffs. They simply had a bad team. Last year Orr was benched—because of injuries—for 28 games. He had three knee operations in the last year. He broke his nose several times, fractured his collarbone and separated his shoulder. Still, he was voted the Norris Trophy as the best defenseman and was selected to the first All-Star team. And this time the Bruins—after nine years—made the Stanley Cup playoffs.
"Bobby proved in just two years that he is now the greatest player in the Bruins' history," said Eagleson. "The negotiations were long but fairly easy. The Bruins knew what Bobby was worth, and they were quite reasonable." After three days at the bargaining table Orr and Eagleson agreed to terms with Boston. The $200,000 that Orr is to get will be spread out over the next three years.
While Boston Owner W. W. Adams (some critics claim the W. W. stands for Why Win?) basked in his new reputation as a kind of free-spending Tom Yawkey on ice, hockey players everywhere paused to reappraise their own contracts.