In 1967, Career Academy went public on the American Stock Exchange.
"Your ticker symbol will be C-A-R," said the ASE to Pavalon.
"I don't want C-A-R," said Pavalon. "I want R-R-R, for Reading, 'Riting and 'Rithmetic."
A polite cough. "Sorry, but the ticker symbol always is the first three letters of a company's name. That is the tradition."
"Zap the tradition," said Pavalon.
The ticker symbol for Career Academy is R-R-R.
The sun, the temperature and the Packers had fallen, and now the limousine sped through the predawn darkness, returning to Milwaukee. After the game, Pavalon had rounded up some of the Packers—Jordan, Aldridge, Jerry Kramer, Ray Nitschke—and their wives and had taken them to dinner at the Left Guard, Max McGee's and Fuzzy Thurston's swinging restaurant in Appleton, Wis.
The limousine rolled on through the night. It was 4 a.m. Pavalon had been up since 6 the morning before. So had the chauffeur. A half hour out of Appleton, Pavalon leaped forward, lowered the window and shouted: "Joe, pull over. Pull over right now."
The long green car slowed, pulled over to the side of the road. Pavalon got out. "Joe," he said, "get in the back and go to sleep." The two changed places, and for most of the trip Pavalon—perhaps because he had mailed back his driver's license—hardly exceeded the speed limit.
"You know, it's funny," he said, steering the big car almost as an afterthought with one hand while holding a cigarette with the other. "But this night reminds me of another one a long time ago. A night a week before Christmas. I was in the seventh grade. There was this Christmas tree lot not too far away from my mother's tavern. A friend of mine, who's now a distributor of educational books in Chicago, and I were passing this lot, and all of a sudden I got this idea that we should give a tree to our school. Maybe it was because Christmas wasn't too much at home, or maybe it was just because I spotted the biggest Christmas tree I had ever seen in my life and I just wanted to steal it. It seemed like it went 50 feet in the air. It was right in the middle of the lot.