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The best cowboy boots in the world are too good for a mere working cowboy
Charles Gillespie
June 23, 1969
On one side is the Chicken Shack, unfortunately closed these many months, and on the other the Samarie Hotel. This is the intersection of Avenue A and 17th Street in Lubbock, Texas, the Mecca of the Drugstore Cowboy, i.e., the location of Willie Lusk's Boot Shop.
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June 23, 1969

The Best Cowboy Boots In The World Are Too Good For A Mere Working Cowboy

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On one side is the Chicken Shack, unfortunately closed these many months, and on the other the Samarie Hotel. This is the intersection of Avenue A and 17th Street in Lubbock, Texas, the Mecca of the Drugstore Cowboy, i.e., the location of Willie Lusk's Boot Shop.

In this land of mass production Willie Lusk is something of an anomaly. He admits cheerfully to being the world's only 6'6", 265-pound Negro (he says "Negro") bootmaker, and if you insist—as a great many people do—that he is also the world's best cowboy bootmaker you are not likely to get any arguments from Willie Lusk. Good nature and fine leather make remarkably agreeable companions.

Admittedly, no working wrangler could ever afford a Lusk boot but a lot of working bankers can and so can an address book full of movie and television personalities and country-music singers.

Several Rockefellers are Lusk customers and so are Robert Taylor and Audie Murphy and both Amos and Andy. Lusk serves a few Cabinet officers, too, and the governors of several Western states.

Becoming a Lusk customer is no casual matter, and once you become one there is no turning back. A Las Vegas citizen named Benny Binion is a prize example. In the past 25 years Binion has purchased something like 150 pairs of Willie Lusk cowboy boots, including top-of-the-line fine-grain, matched, checked alligator, which retails at a cool $750 per pair.

Should you, like some others, prove to be a possibly more modest spender who prefers to shop among the bottom-of-the-line items Willie Lusk will lavish almost as much care on his $85 specials for you. Below that price, you get directions to the nearest Thorn McAn's.

All Lusk boots are handmade, and every Lusk customer has his foot immortalized on a hand-drawn chart on which are numbers representing the curious ridges, elevations and depressions of the human foot. It resembles a topographical map of strategic importance. Each chart is retained in perpetuity, and though some of the charts are crinkling with age a visitor gains the impression they are permanent even if the customer is not.

The efficacy of this policy was readily apparent recently when Lusk received an order from a man in Great Yarmouth who had bought his first pair of Willy Lusk boots in 1951, his second pair in 1953 and had not been heard from again until this fall. Willie Lusk assumes the boots are just now wearing out.

Lusk and his assistant craftsmen (four at the latest count) are always several weeks behind on their orders but, even if they were not, the man who desires a pair of Lusk boots must learn to be patient. Lusk will not make any boots without first making his chart ("If a boot don't fit it ain't worth buying" is one of his maxims). The simplest and surest way to get your boots started is to fly into Lubbock, although if you happen to be in Las Vegas during Hell-dorado or in Miles City, Mont. during the horse sale Lusk will take your order and survey your feet there. And keep your checkbook handy. "We give credit only to those 80 years or over and then only when accompanied by their parents," is another Lusk maxim.

Delivery generally takes about eight weeks even during the winter when Lusk and his associates work a 16-hour day and push production to around 18 pairs per week.

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Texas 2403 0 17
Las Vegas 375 0 5
Benny Binion 0 0 0