SI Vault
Jule Campbell
November 17, 1969
Italian skiing is as much mood as it is mountain—a blaze of color, beautiful girls, sunny days, splendid wine—and 1969-70, with world championship crowds, promises to be a vintage year. Even Emilio Pucci, that eminent Florentine, has turned his talents and rich palette from bikinis and palazzo pajamas to ski wear, producing the sort of styles that will bring new spark to the scene—a fine touch since color fits the Italian way of life. The new season's special look, starting with sportswoman-skier Astrid Schiller sunning in a silk Pucci parka at right, to the people at play against the backdrops of Cortina and Val Gardena on the pages that follow, reflects this Italian mood.
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November 17, 1969

Italy: Splash Of Color In A Sparkling Ski Setting

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High on Italy's slopes, skiers run a ragged mountain gateway on the twisting trail down to Val Gardena (left). Their reward: a real oldtime parade through Ortisei with an oompah band.

The Val de Mesdi, one of Val Gardena's most spectacular ski runs, starts in a high mountain notch and surges down to the valley beside jagged peaks that stand as sentinels along the way.

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