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SAND, SURF AND NEW SWIMWEAR
Jule Campbell
January 12, 1970
Once upon a time, way back in the '60s, most swimwear was designed to mold a girl into an ideal, if not very comfortable, all-American image. Sleek and pretty on the outside, many swimsuits were full of bindings, inner construction and deceivers inside. But no more. With the start of the '70s, gone are complicated straps, molds and darts—and designers have rallied to a youthful demand for reality: What this country needs is something that is easy, free and natural.
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January 12, 1970

Sand, Surf And New Swimwear

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Once upon a time, way back in the '60s, most swimwear was designed to mold a girl into an ideal, if not very comfortable, all-American image. Sleek and pretty on the outside, many swimsuits were full of bindings, inner construction and deceivers inside. But no more. With the start of the '70s, gone are complicated straps, molds and darts—and designers have rallied to a youthful demand for reality: What this country needs is something that is easy, free and natural.

And how they have rallied. Swim styles start the new decade with a look and spirit keyed to the athletic and young. Tank tops (remember tank tops?) are unabashedly borrowed from the boys' basketball court—but in the new application there is unmistakably a girl inside. The happy bonus of the new style is that it can be matched or unmatched for endless variety, such as the combination worn by Cheryl Tiegs on the page opposite, who chose a top from Betsey Johnson and bikini pants from Kahala. And other active fashions reflect the needs of a nation with more time to play. Top designers have reached into the worlds of sport, coming up with jackets that look great wet or dry, pants that fit like Levi's, lightweight leathers that crinkle perfectly and new fabrics that move.

Whatever became of the bare look of a year or so ago? Look again. Swimsuits are more covered up than they have been in many seasons, yet they introduce a new era of styling semantics: girls can be as feminine, perhaps more feminine, than ever before. Starting with the cover of this issue—showing Cheryl in an Oscar de La Renta long-sleeved nylon tank suit—the look passes the test of an active Hawaiian vacation and proves that girls still resemble girls, but this year they can swim and play with ease and certainly have more fun.

HOW TO GET THERE...

With eight major airlines bidding for your business, getting to Hawaii presents no problems. Round-trip fares range from $123.90 out of Los Angeles to $428.81 from New York, and United Air Lines recently inaugurated a daily nonstop from New York—although it is a tedious 11-hour flight. United and the others also offer a package that includes island-hopping for $5 a trip with Hawaiian or Aloha Airways. To beat the Honolulu crush, you may fly directly to Hilo on the island of Hawaii. From Hilo it is a pleasant drive around the island to Kona, or you may fly to Kailua-Kona via Aloha or Hawaiian Airways. There are a number of options for travelers but the most entertaining one is the tiny Royal Hawaiian Air Service, which flies directly to the Kona Village airstrip or Hana- Maui airstrip, near the ranch. The chief pilot, Darwin Hammersley, spins delightful stories about Hawaiian history and points out spots of interest along the way. At Kona Village, rates range from $55 to $75 a day, double occupancy—including all meals. Boats, sailboats and snorkeling equipment are all free at the village, and deep sea fishing charters to the Kona coast are available for $125 a day through skipper Jim Robinson. Hunting tours to Hualalai Mountain and other spots can be arranged through Hawaii Trails at the village; $15 for the license, $125 a day for the trip, success practically guaranteed. At Hana Ranch, rates range from $65 a day to $85 a day, double occupancy, American plan—with the barefoot golf course free and horseback riding to the Waioka Pools available at a slight extra cost.

...WHAT TO TAKE THERE

For the 1970 Hawaiian (or any) vacation look: the suit on the cover is by Oscar de La Renta for Fantasy Swimwear, made of nylon Helanca and costs $36 at Bonwit Teller, New York, and Hutzler's, Baltimore. On page 35 Cheryl wears a cotton jersey tank top by Betsey Johnson; $15 at Betsey, Bunky and Nini, New York. Her Hawaiian-printed bikini pants are by Kahala. The set, bikini pants and matching top, is $19 at B. Altman, New York, and Carol and Mary, Honolulu. On the following page catamaran sailor Hobie Alter wears trunks made of tear-proof nylon by Laguna; $8 at J.L. Hudson, Detroit. Cheryl's black wet-look nylon cir� jacket has a diagonal zippered closing. It is by Oscar de La Renta for Fantasy and is $32 at B. Altman. The Hobie Cat 14 costs $1,195 at Coast Catamaran, Miami and San Juan Capistrano, Calif. On the same page diver Ann Peterson wears a red pann� velvet tank suit by Vicki Cooper for Ulla; $32 at Bloomingdale's, New York. Opposite: horsewomen Kathy Loghry and Ann wear cotton jersey muscle shirts and matching pants by Betsey Johnson. The shirts are $20 and pants $24 at Betsey, Bunky and Nini. On the next page Paula Warner wears a spare-ribbed cotton knit tank top and stretch terry bikini pants by Erika Elias for Hang Ten. The shirt is $6, pants $13 at Lord & Taylor, New York. On the facing page Kay Hughes wears a V-neck, black-bordered tank suit made of stretch nylon. It comes with a jacket and is by Bill Blass; $75 at Lord & Taylor and Shillito's, Cincinnati. On the following page Paula is wearing a water-repellent capeskin parka and black short-shorts, by Bonnie Cashin for Philip Sills. They are $140 at Saks Fifth Avenue, New York. On the same page hunting guide Eugene Ramos wears a windbreaker which rolls into a belt. Designed by Mighty-Mac, it is $30 at Abercrombie & Fitch, New York. Facing: Ann Peterson's heather and white tank suit is 75% Arnel and 25% nylon, designed by Bill Blass; $35 at Bonwit Teller and Shillito's. On the page at left Ann's striped two-piece knitted suit features a bra top cut like a boy's shirt in back. It is made of Acrilan by Marsha Fox for Alvin Duskin and costs $42 at Lord & Taylor. Her paipo, or mini-surfboard, is by Rick Newcombe; $59 at Con Surfboards, Santa Monica, Calif.

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