That remark has kept me in good humor all week long and is certainly deserving of some sort of award for the decade's outstanding example of pie-in-the-sky wishful thinking.
When I began reading the article on John DeLorean (New Kind of Wheel at GM, Dec. 15), I was at first impressed that here at last was someone who realized the problems of the consumer and could coordinate them with the automobile industry. But when I got to the part where he said that he wanted to "build a new product that will lure the customer out of his old car long before it's worn out," I saw that he has the same philosophy as the man in the "old high-top leather shoes" whom he replaced.
If DeLorean has the feeling for social problems that he indicates, he fails to mention the biggest problem created by the automobile—air pollution. Ralph Nader has stated that if automakers cut out the annual style changes they could reduce prices by at least $700 per car. This would more than cover the amount that Henry Ford If claims would have to be added to new car prices if they were equipped with the antipollution devices that have already been developed.
If, as DeLorean says, "American business has eliminated more suffering than all of the government programs ever conceived...," then let him prove it by eliminating the share of air pollution that comes from his high-performance engines, and not trying to push new models on those who have not even finished paying for their fume-belching old ones.
Corona del Mar, Calif.