For example, to win, according to Allen, the offense must, among other things:
•Move the ball past the 20-yard line before punting.
•Not give the opponents the ball outside its 40.
•Make two out of three short-yardage situations.
•Not get a penalty to stop a drive.
•Make five big plays per game.
•Sustain the ball for 12 plays in a drive.
The units are graded on their goals after each game so they can see how they are doing throughout the season.
Allen also covers the walls of the locker room with homilies such as:
Always remember anything is yours if you are willing to PAY THE PRICE.