PEOPLE

September 07, 1970

...An ANIMAL!" And, "a man's man, a woman's hero, a young boy's idol and a little girl's dream," according to an eight-page brochure about Baltimore Colt Mike Curtis released by Mike Curtis Enterprises. The booklet contains photographs of Curtis sporting golf garb, tuxedo, swimsuit and sex appeal, plus a list of his awards and a page of quotes about him. These begin with Spiro T. Agnew's, "Your outstanding qualities of determination, hard work and humility serve as a splendid example..." and range through a roster of teammate accolades: "I bump heads with the best linebackers in the game, week after week. I have to know linebackers. But I want to say right now, nobody's a better linebacker than Mike Curtis. You hear me? Nobody!" (John Mackey), "... a legend among his peers..." (Bubba Smith) and, "Mike eats the panes right out of the bus windows on the way to practice. He chews the face bars off his helmet." (Billy Ray Smith). The point is to convince advertisers that Mike Curtis has what it takes to sell shaving cream, hair spray or swimsuits. Tough game, modeling.