Indications are that some of the new fans may be women, who, according to past popular thinking and cartoon captions, can't stand the sight of the old man staring hypnotically at the tube. "There may be some resentment by a woman about Sunday," Rozelle admits, "because there are family things that can be done, such as having a picnic, visiting Millie and Bob or playing ball with the children." He points out, however, that Monday is traditionally a night at home, and a telephone poll indicates women are receptive to football that night.
So far so good for ABC, Rozelle, law and order, fans old and new, and knowing bettors, even though the players have their doubts. But as Jim Houston, the Cleveland linebacker and co-captain, says, "We like to watch the other guys on Monday nights on television."
[This article contains a table. Please see hardcopy of magazine or PDF.]