The swing to televising one Series game at night would indicate that if the experiment is successful in the ratings war against whatever the game's opposing attraction might be on the tube, eventually all Series games—except those played on Saturdays and Sundays—would be at night. Baseball is played better in daylight than under lights, of course, but the trend in sport today is to bend over backward for TV ratings.
It took years for Mr. Finley's night game idea to achieve fruition. Now we wonder about his newest. Finley's Oakland Athletics start their 1971 season at home with a questionable opening day program—a doubleheader. That's progress? Come on, you Cubs.
APR�S DICHTER, WHAT?
A study of skiing and the psychological factors that make it attractive to so many has been undertaken by Dr. Ernest Dichter of the Institute for Motivational Research, which tells manufacturers how to put sex appeal into candy bars and automobiles. Among his findings:
"Women, as well as men, often have a feeling of potency, virility."
"In a sense, skiing is like a new religion. The apr�s-ski sense of companionship and sociability is no accident and is caused by more than romantic fireplaces at ski lodges; the shared experience of people who date, the freedom of complete, satisfying accomplishment away from an alienating and mechanized modern world."
"Americans take the sport too seriously. In Europe it's just recreation. It's true today, even though skiing in Austria, where I was born, is a form of chauvinism. Austrians know that one of their major exports is ski instructors."
Dichter, at 63, has been invited to take a skiing course in Europe. And so he may take up this chauvinistic experience.
FANS ACROSS THE SEA
What promises to be the greatest transatlantic airlift of boxing fans in history is revving up its engines for the Muhammad Ali-Joe Frazier fight at Madison Square Garden March 8. Charter airlines are selling packages of fight tickets, passage and lodging, and having no trouble disposing of them. Says Norman Manches, manager of London's Dolphin Maritime and Aviation Services: "If I could get the fight tickets I probably could book 500 passengers." He has, in fact, 250 tickets ($50 seats for which he paid $65 each)—just enough for his chartered Super DC-8. Taberrer Travel Agency in Birmingham has already all but filled one Boeing 707.