NAMED: As general manager of the NBA champion Los Angeles Lakers, PETE NEWELL, 56, succeeding Fred Schaus, who resigned recently to become coach at Purdue. Newell, advisory general manager of the Houston Rockets last season, coached California in 1955-60, leading the Golden Bears to the NCAA championship in 1959.
RENAMED: The former Cincinnati Royals, who will play in Kansas City and Omaha next season, as the KANSAS CITY- OMAHA KINGS. Atlanta's new NHL team, scheduled to start play next season, also received a nickname after a contest that drew 9 414 entries. The team will be called the ATLANTA FLAMES.
RESIGNED: As general manager of the Memphis Pros, the last-place team in the ABA's Western Division last season, BOB VANATTA, 50, to become head basketball coach at Delta Slate College.
RESIGNED: As commissioner of the ABA, effective at the end of his term in October, JACK DOLPH, 44, "because the merger with the NBA is imminent and Waller Kennedy will be the commissioner of the single expanded league."
DIED: MOE BERG, 70, a catcher who played on five major league teams during his 15-year career (1923, 1926-1939); in Belleville, N.J. The popular Berg, who was better known for his academic achievements (he breezed through Columbia Law School and the Sorbonne) and his ability to speak 10 languages fluently, hit only six career home runs and batted .243. "He can speak 10 languages," said one of his teammates, "but he can't hit in any of them."