A Roundup Of The Week Jan. 23-29

FIRED: As head coach of the Los Angeles Rams, TOMMY PROTHRO, with three years remaining on a five-year contract. Chuck Knox, offensive line coach at Detroit, was named as replacement.

FIRED: After 51 games as coach of the Philadelphia 76ers, ROY RUBIN, who had won just four. Kevin Loughery, 32, was named player-coach for this season and the next two years.

HIRED: As head football coach and general manager of the New England Patriots, CHUCK FAIRBANKS, who coached the University of Oklahoma the last six seasons. Fairbanks will receive a reported $1 million over five years.

HIRED: DON McCAFFERTY, former coach of the Baltimore Colts, as head coach of the Detroit Lions.

HIRED: As head football coach at San Jose State, DARRYL ROGERS, who had a seven-year 43-32-1 record at Fresno State.

HIRED: As head football coach at Louisville, T.W. ALLEY, who was offensive line coach.

HIRED: CLAUDE GILBERT, as head football coach at San Diego State after six years as an assistant there.

TRADED: Defensive End COY BACON and Running Back BOB THOMAS by the Los Angeles Rams for Quarterback JOHN HADL of the San Diego Chargers. In a second deal, for an eighth-round draft pick, Running Back TOM MATTE came to San Diego after 12 seasons with the Baltimore Colts.

DIED: Former athletic director at Indiana University, PAUL J. (Pooch) HARRELL, 65; after a long illness; in Bloomington, Ind.