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COMMON CENTS AND DOLLARS
John Underwood
September 10, 1973
John McKay of USC attacks critics of football's mounting costs, arguing that the same can be said of academics and that the game usually supports an entire athletic program
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September 10, 1973

Common Cents And Dollars

John McKay of USC attacks critics of football's mounting costs, arguing that the same can be said of academics and that the game usually supports an entire athletic program

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"One more thing. I've heard about all I can stand of this stuff that you can't win because the pros draw all the people. Nuts to the pros. Who ever went to the University of the Rams? We have 110,000 people who went to USC living in this area. We sell 49,000 season tickets [up from 19,000 in McKay's first year] only because that's all we're allowed to sell. Tulane proved the same point in New Orleans last year. They had 85,000 for a night game, the biggest crowd in Tulane history.

"What do the pros have that we don't? Well, they have less exciting offense. Our total offense was 430 yards a game last year. The Dolphins led the National Football League with, what, 360? Oklahoma averaged 370 yards rushing the football. Miami set an NFL total-yard age record by averaging about 210. We had 39 points a game. The Dolphins averaged 28.

"The pros have one big thing: identification. Everybody knows John Unitas. But we can do the same with an O.J. Simpson or a Mike Garrett. And now an Anthony Davis. We have to. It's our job to make sure people hear about Anthony Davis. 'You oughta see Anthony Davis run!'

"Get people interested in your program and in your players and you'll win. Jim Sweeney's going to win at Washington State.

"Is he going to beat us?"

(Big McKay smile and a puff on a McKay cigar.)

"I hope not."

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