"I'm realistic with them. I get 190-pound tackles in here who want to go to the Big Ten. I tell them to forget it, they're not big enough. I tell them to think about a small college. We try to find a school that fits the boy."
Serra will not deal in scholarships with performance clauses requiring an athlete to produce on the field or lose the scholarship. "That's treating him like a professional," Serra says. He insists the scholarship stipulate only that the student-athlete participate in the sport, observe school rules and maintain passing grades. He charges 10% for his services. That is, if a youngster lands a four-year, $10,000 scholarship, Serra gets $1,000.
He handles all kinds of athletes but one. "I won't touch soccer players. There aren't enough scholarships around. You got more guys on the team than you have in the stands."
The University of Mississippi is still not reconciled to its 17-16 loss to Louisiana State last year. LSU somehow ran off two plays in the last four seconds and scored the winning touchdown on a pass that was caught after the final gun. The Ole Miss football press book lists the score of that game as Ole Miss 16, LSU 10 + 7.