Let's Get Involved," read the message in masking tape on a window at the training camp of the Buffalo Bills. Losers since 1967, the Bills got involved last year, winning nine games, rushing for an NFL-record 3,088 yards and leading the league in attendance.
Coach Lou Saban used the draft, half a dozen free agents and deals involving 45 players to find support for O.J. Simpson, most notably a youthful offensive line that turned the Juice loose for 2,003 yards and eight rushing records. In 1969, Californian Simpson had considered joining the short-lived Continental League rather than play in remote, often frigid Buffalo. But now he even has a home in a Buffalo suburb called Chapel Woods.
This year the offensive line may improve further if the Bills'No. 1 pick, Reuben Gant, can recover from a preseason shoulder separation and move in at tight end. Paul Seymour, a booming blocker who caught only 10 passes at that position last year, would then replace Tackle Dave Foley, whose mobility has become a problem. The defensive line must do without young Jeff Winans, a fierce performer who tore knee ligaments in training, but End Bob Kampa, a bull-riding enthusiast, and 6'5", 274-pound Tackle Mike Kadish are hale and hearty. Rookie Doug Allen adds depth to the linebacking corps, which is youthful. Except for All-NFL Cornerback Robert James, so is the secondary.
"We'll throw more, but not significantly more," says Quarterback Joe Ferguson. He passed only 164 times last season but this year, with bump-and-run coverage limited, speedy J. D. Hill may shake loose often enough to match the 52-catch season he had two years ago. And the Bills have acquired Ahmad Rashad from St. Louis. He caught 59 passes for 909 yards in 1972 when his name was Bobby Moore. Power running and blocking is expected from Fullback Jim Braxton, who missed eight games last year with a back injury.
"In our system we can give or fake to the fullback," Ferguson says. "With help, O.J. won't carry as often, but instead of six yards a crack he may get 20." A preseason victory over Washington had Saban beaming on his weekly TV show. "The Bills," he said, "are nearing the top of the hill."
But up there they will find Almighty Miami. Averaging six years of experience and two NFL championship rings per man, the Dolphins are just reaching their prime. The only immediate concern is aging (33) Middle Linebacker Nick Buoniconti; he injured a thigh against Los Angeles and will miss the opener. But Coach Don Shula is ready with hard-hitting Mike Kolen, who played the middle during the players' strike, and second-year Linebacker Bruce Bannon, who made 17 tackles against Detroit last year. Vince Costello, who replaced Bill Arnsparger as defensive coach, will stay with a strategy that yielded only 3,281 total yards, third-fewest in the NFL.
Rookie Receivers Mel Baker and Nat Moore caught a lot of Miami's preseason touchdown passes. They would be fine prospects elsewhere, but no one elsewhere has Paul Warfield, Marlin Briscoe and Howard Twilley.
Shula's worries will begin next year when Warfield, Larry Csonka and Jim Kiick go to the WFL. Warfield's loss had been anticipated, since he had said he would retire after this season. He caught only 29 passes in 1973 but 11 went for touchdowns. Mercury Morris, Miami's chief outside threat, had already beaten out Kiick, but who can replace Csonka and his three straight years of 1,000-yard rushing? "He doesn't make 90-yard runs," says teammate Bob Matheson, "but guys who tackle him wish he had." It seems obvious, but look for the Dolphins again at the Super Bowl.
Baltimore reeled when General Manager Joe Thomas made 20 trades last year, dealing away nearly a dozen starters or former starters. Sixteen rookies and 31 understandably insecure veterans remained to lose 10 games, the Colts' poorest performance in two decades. "No one knew what was up last year," says Tight End Ray Chester. The Baltimore pass rush sacked fewer quarterbacks than any other AFC team and opponents completed 60.1% of their passes against the Colts. Coach Howard Schnellenberger complains, "We had to play offense in a defensive manner."
The Baltimore offense was not too bad at that. The Colts scored only 26 touchdowns, but Lydell Mitchell broke the team rushing record with 963 yards and Glenn Doughty averaged 23.5 yards on his 25 receptions, the second-highest average in the league.