CHARLEY WINNER, The Jets:
Assistant to Weeb Ewbank at Washington University in St. Louis, 1948. Assistant to Weeb Ewbank at Baltimore, 1954-63. Head coach at St. Louis, 1966-70 (35-30-5). Defensive backfield coach, Washington (1971-72). Linebacker coach, under Weeb Ewbank, New York Jets, 1973. Promoted to head coach under General Manager Weeb Ewbank, 1974. Oh, yeah, one other thing. Married to Weeb Ewbank's daughter.
JOHN MADDEN, The Raiders:
What I like best about John Madden is that he wears his sideline pass tied on his belt. Presumably, he does it to make sure he can always get down on the field past the guards without any hassle, in case any of them has forgotten that Al Davis is no longer the coach.
Madden was 33, with hardly any experience, when Davis made him the Raiders' head coach. He had been at Hancock JC in Santa Maria and at San Diego State for a total of seven years. He had been linebacker coach of the Raiders for only two years.
Madden and Davis both like to say such things as, "We complete 37% of our passes between 30 and 50 yards down-field. We aren't dull. We gamble. We attack the deep zone."
There is a widely held belief that Al Davis still runs the Raiders; that Davis has been responsible for most of the victories (47-16-7) credited to Madden in the five seasons he has now been the head coach.
Only Madden and Davis know the truth.
They also know the truth about attacking the deep zone. The Raiders were ninth in passing last year.
CHUCK KNOX, The Rams:
When Chuck Knox, as a rookie head coach, took the Rams to a 12-2 record last season, it proved once again that Owner Carroll Rosenbloom and General Manager Don Klosterman were either charmed or shrewd. When he owned the Colts, Rosenbloom came up with an obscure assistant three times, and all three—Weeb Ewbank, Don Shula and Don McCafferty—won championships for him and, eventually, Super Bowls for themselves. As for Klosterman, the Duke of Dining Out, he had never worked anywhere—as a talent chief or general manager, from the Chargers to the old Texans (now the Chiefs), to the Oilers to the Colts and now the Rams—where the team didn't win.